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Our story · La famiglia Pirro

A family's love
for Cortina

Faloria Mountain Spa Resort is owned and run by the Pirro family — part of a long tradition of independent, family-held hospitality that defines the character of Cortina d'Ampezzo.

The Pirro Family

Independently owned,
deeply rooted

Faloria Mountain Spa Resort is privately owned by the Pirro family — one of the last great independent hoteliers in Cortina d'Ampezzo. In an era of rapid consolidation, where international groups are acquiring the valley's historic properties one by one, the Pirros have chosen a different path: invest deeply, renovate boldly, and remain family.

Cortina's hospitality has long been shaped by families who pass their hotels from generation to generation — and the Pirros embody that spirit. Their commitment to Faloria is not the commitment of a group managing a portfolio. It is personal.

"We want to continue on our own path — maintaining our identity and offering something different from the large hotel groups. We are aiming for a precise niche: a family hotel with a strong sporting identity and special attention to detail." — General Manager, Alfredo Petrone

Faloria Mountain Spa Resort — family-owned luxury hotel Cortina
2018–2020

The transformation

Between 2018 and 2020, the Pirro family undertook the most significant transformation in Faloria's history — a complete renovation and structural expansion, entrusted to architect Flaviano Capriotti. It was a bold, deliberate decision: to invest at scale, to earn the fifth star, and to position Faloria as a reference point for the whole Alpine arc.

The renovation coincided with the run-up to the Milano Cortina 2026 Olympics — a moment when the world's attention would return to Cortina for the first time since 1956. The timing was not accidental.

Then, in 2023, Capriotti returned to add the Tofane Suites and Penthouse Suite — a second chapter that deepened the hotel's design identity and expanded capacity for the Olympic season.

The Philosophy

Family hotel,
five-star soul

The Pirros' vision for Faloria is specific: a five-star hotel that retains the warmth and directness of family ownership. Not a flagship. Not a brand. A home — one that happens to have a 1,000m² spa, a Michelin-quality restaurant, and views of Olympic ski slopes.

The hotel is strongly characterised by its sporting identity — ski shuttle, ski storage, activities programme — and by its genuine welcome to families and pets. These are not positioning statements. They are the values of the family that owns it.

Around 60% of guests are Italian, primarily from Rome and the Veneto. The remaining 40% arrive from France, Germany, Austria and the UK. The Pirros are actively working to grow their international profile — without losing what makes them distinctly themselves.

5★
Star category
52
Rooms & suites
2018–
Family renovation
Independent
Ownership
Cortina d'Ampezzo skiing — Faloria Mountain Spa Resort
Cortina d'Ampezzo

A destination
unlike any other

Cortina d'Ampezzo has long been the most prestigious mountain resort in Italy. Host of the 1956 Winter Olympics and now the 2026 Games, it sits at the centre of the UNESCO Dolomites World Heritage Site and the Dolomiti Superski area — 1,200km of ski runs across 12 valleys.

The arrival of major international groups — Mandarin Oriental at the Cristallo, Radisson at the Savoia, Renzo Rosso at the Ancora — has transformed the competitive landscape. The Pirros see this as a positive: more international attention for Cortina means more opportunity for all.

"The more people talk about Cortina, the more opportunities there are for everyone. We don't compete on the same level as the big groups — we compete on identity, family spirit, and genuine alpine character."

Our values

What we stand for

Family ownership

Faloria is owned and operated by the Pirro family. Every decision — from the choice of architect to the hire of each team member — is taken personally, with long-term vision rather than quarterly targets.

Alpine identity

The hotel is not a generic luxury property that could be anywhere. Every material, every detail, every scent is specific to this valley, this stone, this forest. Flaviano Capriotti's design made that identity permanent.

Sporting spirit

Cortina is a sports town, and Faloria reflects that. Ski shuttle, ski storage, activities concierge, cycling routes, hiking programmes — a five-star hotel that takes the mountains seriously.

Family welcome

Children are genuinely welcome at Faloria — not tolerated, welcomed. Baby cribs, personalised menus, outdoor play areas. The same applies to pets, who travel with the family.

Local roots

Chef Giovanni Gagliardo sources from small local producers in Cortina and the surrounding area. Craftsmanship comes from Lacedelli Cortina. Stone from local quarries. The hotel is part of the valley's economy.

Continuous investment

The renovation is never finished. 2018–2020 was the transformation. 2023 was the new suites. The Pirros continue to invest — in the building, the spa, the team — with the long horizon of a family, not a fund.

Experience Faloria

Come and be part of the story

A stay at Faloria is a stay with a family that cares — about this valley, about this hotel, and about every guest who walks through the door.

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